Calm, clear, and on-time closings.
Norma turns deal chaos into a daily plan by connecting Outlook, key dates, tasks, and documents into one focused Command Center — with AI to scan contracts, triage emails, and draft the next step.
Invite-only while we refine the experience. No spam — just launch updates.
See Norma
Built for the reality of transaction coordination: email-driven workflows, constant exceptions, and deadlines that can’t slip.
Explore the core surfaces. These are screenshots from the in-progress build (UI will keep improving).
- • Do Now + Coming Up
- • Missing Docs + Waiting-On
- • Portfolio Health signals
Built for real TC work
Norma is designed around how transaction coordinators actually operate: email-driven workflows, strict deadlines, and a constant stream of exceptions.
A single “Today” view across all active files: what’s due, what’s blocked, what’s missing, and what’s at risk.
Track who owes what by when — and draft follow-up emails when items go overdue.
Auto-fill PAR default contingency timelines from execution/settlement, and keep deviations visible.
Know what’s missing before it becomes urgent — plus optional DocuSign Rooms sync for documents and envelopes.
Give agents/clients a clean, read-only view of status, key dates, required docs, and Waiting On items.
Early access is invite-only. The app stays private, and we avoid indexing sensitive routes.
AI that does real work
Norma uses AI to extract signal from the noise: dates from contracts, actions from emails, and reminders from what’s overdue — with review points built in.
AI suggestions are meant to speed you up — not replace judgment. You confirm contract scan results before applying, and you review drafts before sending.
Extract execution/settlement and contingency timelines, then confirm before applying changes to the file.
Classify emails by intent/urgency, surface what happened, and suggest the next action in plain English.
Highlights approaching deadlines, overdue items, missing contract docs, and low “health score” files.
Paste an MLS listing or email snippet to auto-fill key fields and speed up file creation.
Integrations
Built around Outlook-first workflows, with optional document integrations.
Email + calendar + tasks + contacts, connected once.
Sync “Waiting On” items to a dedicated list for follow-up.
Push key dates as `[Norma]` events so your week stays predictable.
Connect Rooms to sync documents, create envelopes, and reflect signature status.
Gmail + Google Calendar + Google Tasks integration is planned.
Agent submits intake → Norma creates the transaction, dedupes contacts, seeds key dates, applies PAR defaults, and can generate follow-up tasks (best-effort).
How it works
Connect Outlook once, then operate from a single daily Command Center. Norma helps you keep deals moving without living inside threads.
Email, calendar, tasks, and contacts — in one secured workspace.
Create a deal manually, via JotForm intake, or by pasting listing/email details.
Norma surfaces what’s due, what’s missing, and what’s at risk.
Not publicly yet. We’re opening early access in small cohorts to keep onboarding and support tight.
Real estate transaction coordinators and teams who live in Outlook and want fewer follow-ups, fewer missed deadlines, and a calmer close.
No — it operationalizes them. Norma is built to surface risk, create tasks, and keep you on track across email, calendar, and documents.
Yes — for contract scanning, email triage, and task/insight suggestions. Anything “AI” is designed to be reviewed before it changes your file or sends messages.
DocuSign Rooms integration is supported (optional). Dotloop support is on the roadmap — join the waitlist and tell us what you need first.
Google Workspace integration is planned. If you’re Gmail-first, join the waitlist and mention your workflow so we can prioritize it.
Norma stores workflow data (transactions, tasks, dates, and triage metadata). Full email bodies are fetched from Outlook on demand when you view a message.
Just an email and a little context so we can prioritize the right early-access cohort.